Change is inevitable, whatever the size of your business. So what can small businesses learn from big corporations about managing change? It’s 1975 and Kodak is one of the biggest brands on earth, dominating the photography industry, especially in the USA. Its logo is as ubiquitous as another red and yellow brand – that’s right, …
The global e-commerce subscription economy is booming – growing at over 65% year-over-year to reach a market size of US$904.28 billion by 20261. For your business, subscription marketing is a golden opportunity to secure regular revenue and build a loyal customer base. Here are the models to consider, and how to get started. What is …
WHAT IS SUBSCRIPTION MARKETING AND HOW CAN IT BOOST YOUR SALES? Read More »
Looking to scale your business? Research from McKinsey1 found that only 22% of new businesses launched in the decade to 2021 successfully scaled. But, they obviously didn’t read this article! Dive in as we run through practical tips and strategies to help you scale your business successfully. What does it mean to scale a business? Scaling a …
E-commerce is changing all the time. To help you keep up with the changes, we have picked out 15 of the latest e-commerce trends, with insights, data, and some suggested next steps, to help you make the most of those that are relevant to your business. But first, let’s put these trends into context by …
Everyone has moments when they feel awkward or uncomfortable in social situations. It might be because you are meeting someone new or going to a party that you have never been to before. It could also be because you feel self-conscious about something specific that you see in other people’s company. Whatever the reason, shyness …
6 PRINCIPLES OF MARKETING FOR YOUR SMALL BUSINESS Read More »
Introduction: The Unspoken Language of Brands In a bustling world filled with choices, brands have become an integral part of our lives. They whisper promises of quality, reliability, and identity. Think about that Rolex paper bag you spotted in church; it’s not just packaging—it’s a symbol of a timeless luxury brand. The impact of branding …
The Power of Branding: Building Strong Connections with Global and Nigerian Brands Read More »