Articles

WHAT IS SUBSCRIPTION MARKETING AND HOW CAN IT BOOST YOUR SALES?

The global e-commerce subscription economy is booming – growing at over 65% year-over-year to reach a market size of US$904.28 billion by 20261. For your business, subscription marketing is a golden opportunity to secure regular revenue and build a loyal customer base. Here are the models to consider, and how to get started. What is …

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6 PRINCIPLES OF MARKETING FOR YOUR SMALL BUSINESS

Everyone has moments when they feel awkward or uncomfortable in social situations. It might be because you are meeting someone new or going to a party that you have never been to before. It could also be because you feel self-conscious about something specific that you see in other people’s company. Whatever the reason, shyness …

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Business Lessons from China’s Success: Unveiling Strategies for African Entrepreneurs

Introduction: China’s Remarkable Transformation China’s rise over the past few decades has been nothing short of remarkable. From being a largely agrarian society to becoming the world’s second-largest economy and a global technological powerhouse, the transformation of China has captured the world’s attention. This transformation isn’t just about numbers and statistics; it’s about understanding the …

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The Power of Branding: Building Strong Connections with Global and Nigerian Brands

Introduction: The Unspoken Language of Brands In a bustling world filled with choices, brands have become an integral part of our lives. They whisper promises of quality, reliability, and identity. Think about that Rolex paper bag you spotted in church; it’s not just packaging—it’s a symbol of a timeless luxury brand. The impact of branding …

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Your Logo is Not Your Brand: Unveiling the Hidden Layers of Brand Building

Introduction: The Logo Mirage Picture this: you walk into a room filled with your favorite people, and everyone is talking about you. But there’s a twist; they’re not discussing your charming smile or your hilarious jokes. Instead, they’re dissecting your choice of shoelaces. That’s precisely what happens when we obsess over logos while ignoring the …

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