Change is inevitable, whatever the size of your business. So what can small businesses learn from big corporations about managing change? It’s 1975 and Kodak is one of the biggest brands on earth, dominating the photography industry, especially in the USA. Its logo is as ubiquitous as another red and yellow brand – that’s right, …
The global e-commerce subscription economy is booming – growing at over 65% year-over-year to reach a market size of US$904.28 billion by 20261. For your business, subscription marketing is a golden opportunity to secure regular revenue and build a loyal customer base. Here are the models to consider, and how to get started. What is …
WHAT IS SUBSCRIPTION MARKETING AND HOW CAN IT BOOST YOUR SALES? Read More »
Looking to scale your business? Research from McKinsey1 found that only 22% of new businesses launched in the decade to 2021 successfully scaled. But, they obviously didn’t read this article! Dive in as we run through practical tips and strategies to help you scale your business successfully. What does it mean to scale a business? Scaling a …
E-commerce is changing all the time. To help you keep up with the changes, we have picked out 15 of the latest e-commerce trends, with insights, data, and some suggested next steps, to help you make the most of those that are relevant to your business. But first, let’s put these trends into context by …
Everyone has moments when they feel awkward or uncomfortable in social situations. It might be because you are meeting someone new or going to a party that you have never been to before. It could also be because you feel self-conscious about something specific that you see in other people’s company. Whatever the reason, shyness …
6 PRINCIPLES OF MARKETING FOR YOUR SMALL BUSINESS Read More »
Introduction: China’s Remarkable Transformation China’s rise over the past few decades has been nothing short of remarkable. From being a largely agrarian society to becoming the world’s second-largest economy and a global technological powerhouse, the transformation of China has captured the world’s attention. This transformation isn’t just about numbers and statistics; it’s about understanding the …
Business Lessons from China’s Success: Unveiling Strategies for African Entrepreneurs Read More »
Introduction: The Unspoken Language of Brands In a bustling world filled with choices, brands have become an integral part of our lives. They whisper promises of quality, reliability, and identity. Think about that Rolex paper bag you spotted in church; it’s not just packaging—it’s a symbol of a timeless luxury brand. The impact of branding …
The Power of Branding: Building Strong Connections with Global and Nigerian Brands Read More »
Introduction: The Logo Mirage Picture this: you walk into a room filled with your favorite people, and everyone is talking about you. But there’s a twist; they’re not discussing your charming smile or your hilarious jokes. Instead, they’re dissecting your choice of shoelaces. That’s precisely what happens when we obsess over logos while ignoring the …
Your Logo is Not Your Brand: Unveiling the Hidden Layers of Brand Building Read More »
Trust – The Elusive Elixir of Business In the grand tapestry of business, trust is the golden thread that weaves success stories. It’s that magical potion that turns skeptical customers into loyal patrons. But trust, oh trust, is a wily beast, especially in a place like Nigeria, where trust deficits are as common as jollof …
Building Trust in Your Business: The Nigerian Odyssey Read More »